Event Management is not an easy profession despite what many believe. It requires long hours of research, design, planning, coordination and evaluation. Numerous questions are usually asked in reference to the event prior the most critical, which is "Why are we planning this event?" The Event manager must understand the purpose of the event.
The five W's in a needs assessment will help an EventProf to determine how to research, design, plan, coordinate, produce and evaluate the event.
The five W's in a needs assessment will help an EventProf to determine how to research, design, plan, coordinate, produce and evaluate the event.
- Why must we have this event?
- Who will benefit from the event?
- When will the event be held?
- Where will the event take place?
- What can be expected from the event?
A professional Event Manager will make certain that all of these questions are answered prior pursuing any event. This helps to alleviate problems that would normally arise or occur and allows the EventProf to be confident in it's planning process.
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